Admittedly, vicious stuff, but nonetheless a great work in stop motion video. drawings are also impressive!
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Oktober 8, 2009 • 10:22 0
social media ist kultur, nicht logo
am eigenen leib erlebe ich gerade wie schwer es sein kann, konzepte, oder auch nur instrumente, die mir und vielen anderen der sog. net generation (oder wie auch immer du sie nennen magst) ganz normal, ja, notwendig erscheinen, in organisationen zu implementieren.
das sind organisationen, die sich nun eigentlich auf der kreativen sonnenseite waehnen und glauben, die innovatorenrolle in den genen zu haben – entsprechend eben auch im glauben leben, veraendern muessten sich nur die anderen. da sind vielleicht die organisationen, die zwar laufen, aber mindestens ahnen, dass da in puncto technologie deutlich mehr geht, vielleicht die angenehmeren, denn die koennen noch staunen. unvergessen bleibt das erlebnis als kunden (echte englische ladies), erstaunt von diesem phaenomen twitter, die url eingaben und sich frohlockend wie kleine kinder direkt im meeting via blackberry dort anmeldeten und lostwitterten… jauchzend fast.
social media beratung muss sich professionalisieren
entsprechend froh bin ich ueber david nelles fazit der dmexco: dieser schoene artikel, der einmal mehr hervorhebt, wie wichtig es ist in puncto social media vom tool-denken wegzugehen. so eindruecklich gerade twitter auch immer wieder sein mage, so irre fuehrend ist es eben auch permanent auf einzelne dienste und services hinzuweisen, um zu erklaeren was social media ist. das verkuerzt straeflich und laesst glauben, social media bedeute eben den handwerklich richtigen einsatz bestimmter werkzeuge.
falsch. social media ist ein kommunikatives prinzip, das auf offenheit und interaktion basiert. um mit ed schein zu sprechen: social media muss die grundannahmen sowie das wertesystem der organisation bestimmen und nicht lediglich die symbolik.
Social Media ist aber kein Tool, sondern soziale Interaktion im digitalen Raum (nelles)
exakt. genauso richtig wie nelles folgerung, dass social media eben mindestens genauso sehr eine angelegenheit der internen wie der externen kommunikation ist. es ist nicht leicht, ploetzlich die prinzipien des teilens, der offenheit, der kollaboration zu leben. es ist eben – und wahrscheinlich ist das letztendlich sogar ein segen fuer die organisationskultur – nicht jeder digital native. nicht jeder hat die prinzipien (wie z.b. don tapscott die sog. ‘net generation’ beschreibt) derart internalisiert. und eben in dieser hinsicht muss kommuniktionsberatung als mentor und coach agieren – wenn sie denn kann.
da wird es naemlich recht schnell schwierig, wenn eigenbroetlerische kreativdiktatoren unbeirrlich my way or highway spielen, wenn berater immernoch glauben, kondensiertes powerpoint muss reichen. wenn projektmanager noch immer kurznachrichten per email schreiben. wenn organisationen weiterhin kommunikative innovation versprechen, aber außer twitter-logo screengrabs nichts zu bieten haben, geschweige denn ein fundament der sozialen, offenen interaktion… dann wird es social media so gehen wie dem marketing dereinst und der touch der hokuspokusesken dampfbademeisterei wird bleiben und bestehen.
die tools sind da, nun muessen wir diese nicht einzeln verwenden, sondern verweben und als kultur injezieren. zugegeben: eine arg affige formulierung, die auf grund herber kritik ersatzlos gestrichen wird 
prost
** update 16.10 – einige unsaeglich schreibfehler entfernt. cus.
Eingetragen unter:socialmedia & digital , kommunikation, kultur, organisationen, prinzip, socialmedia
September 29, 2009 • 8:58 0
Augmented reality business models
Just saw this quite interesting model looking at possible business models using Augmented Reality. There is a large variety of potential opportunities leveraging this technology from education to entertainment to shopping and not ending with ‘useful life enhancing’ tools. What is Augmented Reality? (wikipedia: http://bit.ly/TAsFg)
Below the graphic, but also check out the big version, which also explains different types of AR: http://icio.us/qulsv3
A few examples what AR is and could be:
- Top 10 campaigns so far (by Revolution mag): http://icio.us/yzmi3d
- Shopping: http://bit.ly/B2hrF
- Location (this is genius): http://bit.ly/zkvWg
- Virtual demo (check it out yourself): http://takethewheel.nissan.com.au/
- Mobile gaming: http://bit.ly/16gMpR
- and many many more
Definitely a technique useful to know and useful to use
Cheers,
F
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September 28, 2009 • 12:27 0
AXE – impressive combination of print and digital
flicking through a magazine, ending up at this visual.. well quite disappointing with the white squares. however integrating the right technology helps.
the ad asks you to send a text to AXE and – voila – they send you the interesting part via MMS. another great example how mobile / digital combined with good old offline stuff can add a lot.
source: http://thenextweb.com/2009/09/27/incomplete-ad-genius/
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September 25, 2009 • 2:33 0
Mobile – not mature, but growing as hell
mobile advertising is growing and growing
another day another proof that mobile bears obviously enormous potential. recent research of the DVDW (German Association of digital economy) showed that growth in mobile advertising is still unbroken. in fact it grew by 50% in the first half of 2009. Though these figures are for the German market, it’s not worse in the rest of world. Rather better. E.g. emarketer forecasts mobile ad spending will reach $416 million in 2009, and increase to $1.56 billion by 2013.
Also the formats, hence the channels will change, eMarketer again predicts a shift from text message focused campaigns to display and search. So there’s a lot of room for entertaining and inspiring formats. It’s about to jump on the train, isn’t it?
when will we do what we’re supposed to do with one or the other brand?
Especially having in mind that online advertising is growing and growing (against everything else, which is shrinking and shrinking) as well (by 10% in the first half of 2009 http://bit.ly/3QHJe), digital should be more and more the focus and maybe the bracket holding together all other channels.
it’s not a game anymore, behaviours changed massively (time spent on social networking and blogging sites tripled since last year says Nielsen) but becomes a grown up business area where more and more ad dollars end up – with good reason, which is proofed by this recent Nielsen research: http://bit.ly/1w8NGi
Let’s roll.
Cheers,
F
sources: http://bit.ly/4vLydY (german) & http://bit.ly/GDPF1 (emarketer) & Nielsen bit.ly/1w8NGi
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September 24, 2009 • 2:39 0
Great digital sort of POS – ESPN digital storefront
Quite a cool idea what ESPN has done to promote Monday night football. They just installed a digital interactive storefront in the mid of New York where people can sort of play ball a little bit. obviously these jumping folks got a lot of attention – so did the campaign.
POS – well sort of, but really nice. Read more and watch the video here: http://bit.ly/2lxGBu
Cheerio,
Florian
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• 10:48 0
AT & T told us.. the future already in 1993
amazingly most of the stuff they promised to bring to us is common today.. they said that in 1993. not too bad these prediction skills.
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September 11, 2009 • 8:26 0
Lego – it’s all about sex, drugs and rock n roll
bold but impressive campaign for lego. more visuals here http://bit.ly/VaGNJ
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August 27, 2009 • 10:09 0
In case you haven’t seen that…
Basically everything is said here:
And as we’re adding things: this is also an – old – but nonetheless not-to-miss-thing
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August 26, 2009 • 10:33 0
Some figures – Facebook and social networking sites in Germany
Facebook takes over. With 250 mn. users worldwide it is by far the most successful social networking site.
Now they even gain more and more territory over here in Germany and grew by 10% in the last month. the VZ network of networks (schuelerVZ, studiVZ, meinVZ) is still bigger, but looking at the poor design, features and general performance of the site… not for long.
Check out this good overview of Facebook Germany’s statistics for August: http://bit.ly/BXTqO – it’s in German though http://translate.google.com/translate_t# will do the job.
Finally. As VZ sucks.
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