flicking through a magazine, ending up at this visual.. well quite disappointing with the white squares. however integrating the right technology helps.
the ad asks you to send a text to AXE and – voila – they send you the interesting part via MMS. another great example how mobile / digital combined with good old offline stuff can add a lot.
source: http://thenextweb.com/2009/09/27/incomplete-ad-genius/ The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.
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mobile advertising is growing and growing another day another proof that mobile bears obviously enormous potential. recent research of the DVDW (German Association of digital economy) showed that growth in mobile advertising is still unbroken. in fact it grew by 50% in the first half of 2009. Though these figures are for the German market, it’s not worse in the rest of world. Rather better. E.g. emarketer forecasts mobile ad spending will reach $416 million in 2009, and increase to $1.56 billion by 2013.
Also the formats, hence the channels will change, eMarketer again predicts a shift from text message focused campaigns to display and search. So there’s a lot of room for entertaining and inspiring formats. It’s about to jump on the train, isn’t it?
when will we do what we’re supposed to do with one or the other brand?
Especially having in mind that online advertising is growing and growing (against everything else, which is shrinking and shrinking) as well (by 10% in the first half of 2009 http://bit.ly/3QHJe), digital should be more and more the focus and maybe the bracket holding together all other channels. it’s not a game anymore, behaviours changed massively (time spent on social networking and blogging sites tripled since last year says Nielsen) but becomes a grown up business area where more and more ad dollars end up – with good reason, which is proofed by this recent Nielsen research: http://bit.ly/1w8NGi Let’s roll.
Cheers, F
sources: http://bit.ly/4vLydY (german) & http://bit.ly/GDPF1 (emarketer) & Nielsen bit.ly/1w8NGi
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Quite a cool idea what ESPN has done to promote Monday night football. They just installed a digital interactive storefront in the mid of New York where people can sort of play ball a little bit. obviously these jumping folks got a lot of attention – so did the campaign.
POS – well sort of, but really nice. Read more and watch the video here: http://bit.ly/2lxGBu
Cheerio, Florian The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.
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amazingly most of the stuff they promised to bring to us is common today.. they said that in 1993. not too bad these prediction skills.
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bold but impressive campaign for lego. more visuals here http://bit.ly/VaGNJ The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.
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Basically everything is said here:
And as we’re adding things: this is also an – old – but nonetheless not-to-miss-thing
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Facebook takes over. With 250 mn. users worldwide it is by far the most successful social networking site. Now they even gain more and more territory over here in Germany and grew by 10% in the last month. the VZ network of networks (schuelerVZ, studiVZ, meinVZ) is still bigger, but looking at the poor design, features and general performance of the site… not for long.
Check out this good overview of Facebook Germany’s statistics for August: http://bit.ly/BXTqO – it’s in German though http://translate.google.com/translate_t# will do the job.
Finally. As VZ sucks. The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.
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For the first time one will be able to see a video in a paper magazine: “American TV network CBS, drink giant Pepsi and Entertainment Weekly magazine will mark the first time a video advertisement has appeared within a paper magazine” http://icio.us/fifgwc
Twitter is about telling others your opinion, that includes telling true things, e.g. that you find Bruno is crap… That’s how Twitter buried Buno, but promoted District-9 http://icio.us/vyfemc
Last, but not at all least this amazing augmented reality game…
erst merkwuerdig. so aehlich empfand ich die nachricht heute, dass google, twitter, meetup.com, howcast, at&t und einige andere tech-firmen auf geheiß der us-regierung unterwegs in bagdad sind, um… ja, was zu machen.. wahrscheinlich lawrencevonarabienesk 1001 nacht in puncto telco zu consulten/analyzen/leveragen (so aehnlich heißts mit sicherheit). oder wie es @jack (mitgruender twitter) zwitschert „Nothing specific. We want to listen to figure out what works and what’s needed“. etwas konkreter wird @heif, dafuer vermutlich von W’s redenschreiber assistiert: „can’t wait to hear how iraqis might embrace potential of the people’s internet in a 21st century democracy..that’s why we’re here“.
During their visit to Iraq, they will provide conceptual input as well as ideas on how new technologies can be used to build local capacity, foster greater transparency and accountability, build upon anti-corruption efforts, promote critical thinking in the classroom, scale-up civil society, and further empower local entities and individuals by providing the tools for network building.
zweifelsohne spannend. dennoch hat die einleitung seine berechtigung, denn da gibt es doch etwas, einen leicht saeurlich, bis widerlichen beigeschmack. mal abgesehen davon, dass die live-bericht durch @jack, @heif und@rar646 teils wie ein stueck surreales kasperletheater der EBS wirken und mit solchenoder solchentweets oder solcherlei flickr-shows eher den anschein einer klassenfahrt erwecken.
es ist ja auch ein schoenes bild; da treffen sich die freundlichen, bunten buchstaben und das putzige voegelchen im irak, um dort ein wenig zu spielen – und nebenbei ordentlich business zu machen. unabsichtlich quasi.
die schoene und neue, vor allem aber bunte welt der tech-firmen wirkt oft so freundlich und arglos, dass vergessen wird, dass es auch hier letztlich nur um viel kohle geht – auch wenn das motte „dont be evil“ lautet. ob es nun google ist, dass allein schon durch seine omnipotenz skeptisch stimmen sollte oder das vergleichsweise winzige „growth-monster“ twitter, oder der ikonische apfel.. letztlich leben diese unternehmen (vllt. mit abstrichen bei letzerem) nur durch uns user, also unsere informationen, unseren input, unser habenwollen. das mit diesem asset auch leicht unfug getrieben werden kann oder dinge passieren, die uns vielleicht nicht gefallen, das scheinen wir allzuoft auszublenden.
wenn die zukunft des vernetzten krieges (newsweek via readwriteweb) schon jetzt auf dem und durch das iphone stattfindet, dann braucht es wenig vorstellungsvermoegen, um sich auszumalen, was dienste wie twitter oder meetup dort (mindestens auch) zu suchen haben. schon jetzt waere passives und gruppenorientiertes instant-messaging mit spaeßen wie geotargeting u.ae. sicherlich bestens fuer die haeuserkampfkommunikation geeignet.. das allerdings ist sicherlich nicht das ende der fahnenstange.
ich will das nicht per se verteufeln, aber darueber nachdenken sollte man schon. denn wo wir dann auch schnell dabei sein koennten, quasi als stiller aktivposten kann beispielsweise hier sehen, bei den unembedded jorunalists.
der new scientist berichtet von rob spence, kanadischer filmemacher, der androiden ersatz fuer sein fehlendes auge gefunden hat: eine voll funktionsfaehige kamera, die seine optik permanent auf einen computer uebertraegt. als kleines gimmick gabs dazu noch die original terminator-led. hasta la vista mal anders.
2) leisure web surfing als boost fuer die arbeitsproduktivitaet
affig fand ichs schon immer und nun bestaetigen wissenschaftler der uni melbourne, dass es auch kontraproduktiv ist. ich spreche vom versuch, mitarbeitern das internet zu sperren. laut einer studie steigert das surfen im netz waehrend der arbeitszeit die produktivitaet derselben um bis zu 20%. gruende sind u.a., dass die virtuelle miniauszeit weniger zeit frisst als eine pause in der wirklichen welt. ob das momentum inspiration via web in die studie uach eingeflossen ist weiß ich nicht, aber es waere gleich ein weiterer interessanter gegenstand.
3) herr, meine herren
angesichts dieses reichskristallinen videos fuer ehe gegen gleichgeschlechtliche partnerschaften und ehen wuerde goebbels einen freudentanz auffuehren.
Also the formats, hence the channels will change, eMarketer again predicts a shift from text message focused campaigns to display and search. So there’s a lot of room for entertaining and inspiring formats. It’s about to jump on the train, isn’t it?
when will we do what we’re supposed to do with one or the other brand? 
Especially having in mind that online advertising is growing and growing (against everything else, which is shrinking and shrinking) as well (by 10% in the first half of 2009 
Cheerio,
