Archiv für den Monat August 2009

In case you haven’t seen that…

Basically everything is said here:

And as we’re adding things: this is also an – old – but nonetheless not-to-miss-thing


The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.

=======================================================================

This email has been scanned for Virus infection by MessageLabs

=======================================================================

Advertisements

Some figures – Facebook and social networking sites in Germany

Facebook takes over. With 250 mn. users worldwide it is by far the most successful social networking site.
Now they even gain more and more territory over here in Germany and grew by 10% in the last month. the VZ network of networks (schuelerVZ, studiVZ, meinVZ) is still bigger, but looking at the poor design, features and general performance of the site… not for long.

Check out this good overview of Facebook Germany’s statistics for August: http://bit.ly/BXTqO – it’s in German though http://translate.google.com/translate_t# will do the job.

Finally. As VZ sucks.
The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.

=======================================================================

This email has been scanned for Virus infection by MessageLabs

=======================================================================

Amazing stuff – video in magazine, twitter buries crap, augmented reality game

Long time no post. But here are some cool things:

  1. For the first time one will be able to see a video in a paper magazine: “American TV network CBS, drink giant Pepsi and Entertainment Weekly magazine will mark the first time a video advertisement has appeared within a paper magazine” http://icio.us/fifgwc
  2. Twitter is about telling others your opinion, that includes telling true things, e.g. that you find Bruno is crap… That’s how Twitter buried Buno, but promoted District-9 http://icio.us/vyfemc
  3. Last, but not at all least this amazing augmented reality game…


opportunities over opportunities 🙂

 

Cheers,

F

How to move people –

Going through some old “2read” bookmarks I just found that piece and I guess I have to share it.Actually Doug Firebaugh’s article starts quite disappointing: the 4 secret I’s of social media marketing… aha, checkmark, well, another avalanche of bullshit and wannabe-buzz. Not. It actually is a must read in my opinion: http://socialmediablogster.com/?p=578

Because it’s not about why social media marketing is cool and hip, but rather that marketing in general is about moving people. Or to put it in another way: change behaviours.

The 4 I’s are:

  1. Inform
  2. Impact
  3. Invite
  4. Improve


Sounds like a grind on the surface, but especially 2 and 3 are interesting.
Impact. What is impact. Impact could be “a) HOPE of solving a problem, b) A HOW TO, c) NEW POSSIBILITIES for their life, e) LITTLE KNOWN INFORMATION but applicable and highly useful information, d) A DISCOVERY”.
Call it impact, call it relevance, call it inspiration.. it is a matter of fact that it has to matter. In whatever way. However what we have here matters to me because it plays with psychological patterns and what Doug wrote could serve as sort of a framework helping to frame and organize marketing messages.Invite. This is even more important as this so called social media marketing is too much of a hype that many people take it really serious I assume. However the concept is not rocket science nor trivial: marketing is and shall be part of social interactions full stop. and therefore Invite – at least to Doug Firebaugh – means “take it offline”. And I totally agree. Digital properly combined with the real life is even more effective than the German football team at WC 90.

That reminds  of a brilliant on-/offline combination I found recently: how to put a hyperlink on a beach.. Well, it works.

Moving people happens – active and passive

Doug’s concept reminded me of another idea why and how new habits, new behaviour emerges. Which is what has to happen when one wants to “move people”.
The point is that new habits only occur when passive and active interactions occur. First one has to generate interest, which is mainly a matter of messaging. But then the audience has to learn about that message, the new habit – this is an active role. The experience via trials follows the learning, but needs to be topped by (passive) reinforcement.
Social media marketing is exactly about that. Nudge people to talk about e.g. your product, then follow the conversation, take part, let them try your stuff… but always accompany your efforts by a strategic message. All this has to be organized in a certain pattern – otherwise one’s efforts soon will look very random.

Even though the 4 I’s are not as secret as the author might think, at least states, they still put some more or less common psychological knowledge into a easy-to-grasp pattern and might help us who tend to move people 😉

Cheers,
Florian

Getaggt mit , , , , , ,