Archiv für den Monat September 2009

Augmented reality business models

Just saw this quite interesting model looking at possible business models using Augmented Reality. There is a large variety of potential opportunities leveraging this technology from education to entertainment to shopping and not ending with ‘useful life enhancing’ tools. What is Augmented Reality? (wikipedia)
Below the graphic explaining different types of AR (bigger)A few examples what AR is and could be:


Definitely a technique useful to know and useful to use ;)Cheers,
F

Advertisements
Getaggt mit , ,

AXE – impressive combination of print and digital

flicking through a magazine, ending up at this visual.. well quite disappointing with the white squares. however integrating the right technology helps.

the ad asks you to send a text to AXE and – voila – they send you the interesting part via MMS. another great example how mobile / digital combined with good old offline stuff can add a lot.


source: http://thenextweb.com/2009/09/27/incomplete-ad-genius/
The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.

=======================================================================

This email has been scanned for Virus infection by MessageLabs

=======================================================================

Mobile – not mature, but growing as hell

mobile advertising is growing and growing
another day another proof that mobile bears obviously enormous potential. recent research of the DVDW (German Association of digital economy) showed that growth in mobile advertising is still unbroken. in fact it grew by 50% in the first half of 2009. Though these figures are for the German market, it’s not worse in the rest of world. Rather better. E.g. emarketer forecasts mobile ad spending will reach $416 million in 2009, and increase to $1.56 billion by 2013.

Also the formats, hence the channels will change, eMarketer again predicts a shift from text message focused campaigns to display and search. So there’s a lot of room for entertaining and inspiring formats. It’s about to jump on the train, isn’t it?

 when will we do what we’re supposed to do with one or the other brand? 😉

Especially having in mind that online advertising is growing and growing (against everything else, which is shrinking and shrinking) as well (by 10% in the first half of 2009 http://bit.ly/3QHJe), digital should be more and more the focus and maybe the bracket holding together all other channels.
it’s not a game anymore, behaviours changed massively (time spent on social networking and blogging sites tripled since last year says Nielsen) but becomes a grown up business area where more and more ad dollars end up – with good reason, which is proofed by this recent Nielsen research: http://bit.ly/1w8NGi
Let’s roll.

Cheers,
F

sources: http://bit.ly/4vLydY (german) & http://bit.ly/GDPF1 (emarketer) & Nielsen bit.ly/1w8NGi

The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.

=======================================================================

This email has been scanned for Virus infection by MessageLabs

=======================================================================

Great digital sort of POS – ESPN digital storefront

Quite a cool idea what ESPN has done to promote Monday night football. They just installed a digital interactive storefront in the mid of New York where people can sort of play ball a little bit. obviously these jumping folks got a lot of attention – so did the campaign.

POS – well sort of, but really nice. Read more and watch the video here: http://bit.ly/2lxGBu

Cheerio,
Florian
The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.

=======================================================================

This email has been scanned for Virus infection by MessageLabs

=======================================================================

AT & T told us.. the future already in 1993

amazingly most of the stuff they promised to bring to us is common today.. they said that in 1993. not too bad these prediction skills.


The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.

=======================================================================

This email has been scanned for Virus infection by MessageLabs

=======================================================================

Lego – it’s all about sex, drugs and rock n roll

bold but impressive campaign for lego. more visuals here http://bit.ly/VaGNJ


The contents of this email (and any attachments) are confidential and may be legally privileged. If you are not the intended recipient please notify the sender immediately and do not distribute, copy or disclose its contents. Thank you very much.

=======================================================================

This email has been scanned for Virus infection by MessageLabs

=======================================================================