Archiv für den Monat November 2009

10 crucial consumer trends for 2010

Trend spotting company just released their report about 10 most crucial consumer trends for 2010, here you go.In short:

  1. business as usual: Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss
  2. urbany: Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
  3. real-time reviews: Whatever it is you’re selling or launching in 2010, it will be reviewed ‚en masse‘, live, 24/7
  4. (f)luxury: Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months.
  5. mass mingling: Online lifestyles are fueling and encouraging ‚real world‘ meet-ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future.
  6. eco easy: To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it ‚easy‘ for consumers to be more green, by restricting the alternatives.
  7. tracking & alerting: Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
  8. embedded generosity: Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
  9. profile myning: With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services.
  10. maturalism: 2010 will be even more opinionated, risqué, outspoken, if not ‚raw‘ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?

Check out the article here:

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#interactivemonday wrap up

Brief summary of some inspirational work suggested on Twitter on the so called interactive Monday.


  1. Inside your search. What empowers world’s smartest search engine? Brilliant idea 4 the wholegrain cereals Weetabix

  1. Skoda offers consumers to customize cars in a very comprehensive way

  1. Adidas positions the new German jersey as the key to team identity, well done




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Brand experience in a digital world – Research

Razorfish, famous for their excellent standing in digital marketing, but also their extensive, always insightful research in this field (the latter is probably the reason for the first) recently published FEED: The 2009 Razorfish Digital Brand Experience Report.
They surveyed 1000 so called ‘connected consumers’  analyzing their online engagement and behaviour, especially their buying decisions.The ‘connected consumer’:


  • Appears across all ages
  • Spends $150 per month online
  • Visits community sites and consumes digital media
  • 65% of consumers ever had a digital experience that changed their opinion about a brand (this, then, had a influence on the buying decision of 97% of these guys)
  • 76% welcome brand advertising on community sites & 40% friended a brand on Facebook /  Myspace

More facts and striking figures in the presentation. Even more in the PDF report, but foremost: the ‘connected consumer’ is increasingly becoming the new mainstream:
‘FEED’ presentation:

More sources:
Full PDF:


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Top 10 mobile applications for 2012

The renowned research agency Gartner, famous for being quite advanced with new media, recently published a study identifying the top 10 mobile applications for 2012. Well, interesting though not really surprising.


  1. Money Transfers
  2. Location-Based Services
  3. Mobile Search
  4. Mobile Browsing
  5. Mobile Health Monitoring
  6. Mobile Payment
  7. Near Field Communication Services
  8. Mobile Advertising
  9. Mobile Instant Messaging
  10. Mobile Music

Check out the press release with further information on the applications:



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downscaled thinking a la google

ziemlich unbeeindruckend was google da in letzter zeit leistet. scheint als haette man sich da auf den namensursprung zurueck besonnen und relativ viele nullen eingestellt. ich frage mich ernsthaft, was da los ist. klar, google hat das internet revolutioniert und einige mal doch recht profund reformiert.

in letzter zeit haeufen sich aber die enttaeuschungen. das trojanische pferd der browser chrome war nun wirklich kein großer wurf und gab mir keinen grund, diesen ernsthaft als ersten browser in erwaegung zu ziehen. kein feature, das ueberzeugend oder wenigstens neu gewesen waere. zonk.

groß angekuendigt in epischer manier schmiss man dann wave auf den schirm. eine kommunikationsrevolution wurde erwartet und ich hab mich gefreut wie ein fuchs als google mich das ding endlich testen ließ. ernuechternd hingegen das ergebnis der testerei. wave ist fuer mich in seiner jetzigen form als kommunikationsform gescheitert, als revolution sowieso. ich meine, da funktioniert nichtmal drag & drop. die langsamkeit ist geradezu strapazioes und chaos wohl die logische konsequenz der mangelnden organisationsmoeglichkeiten innerhalb einer wave. zonk.

chrome os, der als betriebssystem betitelte browser macht auf mich auch keinen besonders einschneidenden eindruck. einfach alles als tab laufen zu lassen ist wenig innovativ.

und was eric schmidt da letzhin zur entwicklung des internets zu sagen hatte.. irgendwo zwischen armselig und beschraenkt koennte man es nennen. zonk. wo sind die großen ideen?




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Android’s web usage beats Iphone

Just saw this interesting eMarketer research showing that Android smartphone users are not only catching up, but even beat Iphone users in terms of web usage.

Given that Android is quite new, this is impressive I think.

What are they doing? Of course, sharing media, social networking etc. The usual these days.

Check out the research here: