Purchase decision boosted by social networks

Research shows that people are more likely to buy a brand they’re engaging with on social networks. People are 67% more likely to buy a brand they’re following on Twitter, 51% for Facebook. Oh, and people do love recommending. And they’ll do recommend your brand more likely if they follow it on any social network. 79% for Twitter, 60% for Facebook.


And there are reasons why people are engaging with brands on social networks:

Insights. Insights. Insights that could be turned into business.

Sources:

Cheers,
F
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