Just saw this quite interesting model looking at possible business models using Augmented Reality. There is a large variety of potential opportunities leveraging this technology from education to entertainment to shopping and not ending with ‘useful life enhancing’ tools. What is Augmented Reality? (wikipedia)
Below the graphic explaining different types of AR (bigger)
A few examples what AR is and could be:
- Top 10 campaigns so far (by Revolution mag)
- Shopping: zugara
- Location (this is genius): layar
- Virtual demo (check it out yourself): http://takethewheel.nissan.com.au/
- Mobile gaming: shooter
- and many many more
Definitely a technique useful to know and useful to use ;)Cheers,
F
one thing is promised 